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Los Angeles Athletic Club
www.laac.comDraft— Not published
Brand Identity
Color System
#00314D
Primary
Main brand color for headlines and key elements
Secondary
Supporting color for backgrounds and accents
Accent
Highlight color for CTAs and interactive elements
Typography
Font FamilySweet Sans Pro
Display
Aa Bb Cc
Heading
The quick brown fox jumps over the lazy dog
Body
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Good typography establishes a strong visual hierarchy and provides a graphic balance to a website.
Brand Tone
Brand Assets
Logo
Website Screenshot
Screenshot captured